Alison MacKenzie

Phone: +64 9 359 7725

Email: alison.mackenzie@baldwins.com

Fax:+64 9 373 2123

Position: Baldwins Law Limited - Senior Associate

Office: Auckland

Qualifications: LLM (Hons)

Keys

VCard Download

Alison has been an intellectual property specialist since 1995, working in both New Zealand and the United Kingdom, and joining Baldwins in 2000. She focuses her practice on identifying, protecting and enforcing multiple aspects of IP protection in products, with a particular interest in branding and marketing compliance. Alison is a barrister and solicitor and both New Zealand and Australian registered patent attorney.

Expertise

- IP portfolio management
- IP disputes including copyright and trade marks
- Parallel importation
- Comparative advertising
- Genericism
- Border protection through customs notices
- Fair trading compliance
- Trade mark oppositions, validity, and revocations
- Trade mark prosecution

Affiliations

ITMA (Institute of Trade Mark Attorneys)
LES (Licensing Executives Society)
NZIPA (New Zealand Institute of Patent Attorneys) - Fellow
NZLS (New Zealand Law Society)

Qualifications

2010  Bachelor of Science and Technology (Computer Science)
1995  Master of Laws - University of Waikato
1993  Bachelor of Laws - University of Waikato

Articles by Alison MacKenzie

• 16/08/2010 - ONLINE TRADE MARK DISPUTES: Challenges of an Evolving Front
• 30/11/2006 - Maintaining market share after your patent expires