News articles tagged 'Marketing'

Brand advertising: an overview and update on recent changes

Posted on 01/09/2011 by Sue Irwin Ironside

Advertising is an integral part of building brand goodwill; it informs consumers, distinguishes products and services, and ultimately increases sales. Read More

Ambush marketing law passes first test

Posted on 04/09/2009 by Sue Irwin Ironside

The Major Events Management Act came into force in 2007, to provide greater protection to sponsors of important events from Ambush Marketing. Read More