News

Celebrities Sell

Celebrity endorsements have become significant marketing tools in our mass media environment.   From Dan Carter’s powerful kick to Miranda Kerr’s dazzling smile, a superstar’s thumbs up will help ensure your product is remembered. Read More

A Retrospective: Raising the Bar on Australian Trade Mark Oppositions

We reflect on the first year of the new Australian trade mark opposition procedures. The Government’s intention in making these changes was to reduce delays and simplify the process. Read More

Swimwear Designer Sees The Folly of Her Ways

The case of the swimwear designer Leah Madden and her legal battle with Seafolly over allegations of copying serves as a timely reminder that your personal Facebook page is neither personal nor private. Read More

Naked trade mark infringement, and what goes on behind the veil of AdWords

New Zealand has its first judgment on the use of trade marks in Google AdWords. Read More

Protection for major sporting events in NZ & Australia

International sporting events present exciting opportunities for businesses to generate publicity and to benefit from being associated with such events. Read More

China’s New Trade Mark Law Leaps into Action as a Major Change?

China’s adoption of new trade mark law in August 2013 is set to come into effect on 1 May 2014. Read More

Beastie Boys and GoldieBlox get it together

Last December we reported[http://www. baldwins. com/parody-copyright-and-the-beastie-boys/] on the dispute between the Californian toy company GoldieBlox Inc and the surviving members of New York hip hop trio the Beastie Boys. Read More

Raising funds through equity crowd funding and intellectual property considerations

Introduction In February 2014, the Commerce Minister announced that Cabinet had approved regulations for equity crowd funding and peer-to-peer lending in New Zealand as part of the Government’s financial markets overhaul under the Financial Markets Conduct Act (*Act*). Read More

Can you assign the right to use confidential information?

Introduction A recent case in Australia, Neobev Pty Ltd v Bacchus Distillery Pty Limited (Administrators Appointed) (no 3), highlighted the need to properly document commercial relationships, and illustrated the difficulties that can arise where the parties fail to do... Read More

Dot Kiwi domain names now open

St Patrick’s Day (17 March) coincided this year with the end of the sunrise period for the new. KIWI top-level domain. As we explained in a previous post[http://www. baldwins. Read More