Sue Irwin Ironside

SueIronsideweb 2012
Phone: + 64 9 373 3137
Fax:+64 9 373 2123
Position: Baldwins Intellectual Property - Partner
Position: Baldwins Law Limited - Director
Office: Auckland
Qualifications: LLB, Notary Public (New Zealand)
Keys Registered Patent Attorney and Barrister & Solicitor NZ Registered Patent Attorney & Legal Practitioner Australia
VCard Download

Sue has been a trade mark specialist with Baldwins since 1993 and a partner in the Auckland office since 2000. She was the Executive Partner of the Auckland office for 2000 to 2007 and has been the Chair of the partnership since 2008. Sue works primarily in the areas of trade marks, managing IP portfolios, preparation of related agreements, and commercial and strategic advice on trade mark oppositions in New Zealand and internationally.

When not advising clients, Sue enjoys getting out on the water canoeing, in particular outrigger canoeing.  Sue has a keen interest in following all sorts of different sports.

Expertise

Sue’s areas of expertise are in-depth knowledge of trade marks, copyright, licensing, franchising, sponsorship, liquor and the hospitality industries, strategies relating to brand protection, brand creation and architecture, management of IP portfolios for small and large clients, licensing involving various forms of licenses for manufacture and sale of merchandise, knowledge and experience in IP Audits and Due Diligence.

Sue has had 22 years experience in commercial and intellectual property law.

Additional Experience

Sue’s experience includes eight years as a Corporate Solicitor/Company Secretary for Lion Nathan Limited, ten years experience at Baldwins in all aspects of trade mark work. This included:

  • advice on availability and registration of trade marks
  • knowledge and experience of prosecution and opposition proceedings both in New Zealand and internationally
  • continued educational knowledge of New Zealand and international legislation and case law
  • providing strategic advice on trade mark portfolios and proactive ideas on expanding IP protection and knowledge 
  • experience in the preparation of various forms of Licenses

Affiliations

Auckland District Law Society
AWLA (Auckland Women’s Lawyers Association)
ANZSLA (Australia/New Zealand Sports Law Association)
INTA (International Trade Mark Association)
IPSANZ (Intellectual Property Society of Australia and New Zealand)
LES (Licensing Executives Society)
NZIPA (New Zealand Institute of Patent Attorneys) - Fellow
New Zealand Law Society
PTMG (Pharmaceutical Trade Mark Group)

Committees

2014-2015 INTA TOPC - Madrid System Subcommittee
2012-2013 INTA Famous and Well Known Marks committee

Qualifications

1986  Bachelor of Laws – Auckland University

 

Individual Awards & Recognition

Best Lawyers, 2014

ManagingIP 2014 IP Star

Who’s Who Legal, 2014

WTR 1000, 2014
WTR 1000, 2013

 

 

Articles by Sue Irwin Ironside