Sue has been a trade mark specialist with Baldwins since 1993 and a partner in the Auckland office since 2000. She was the Executive Partner of the Auckland office between 2000 to 2007 and led the partnership as Chair between 2008 to 2015. Sue works primarily in the areas of trade marks, managing IP portfolios, preparation of related agreements, and commercial and strategic advice on trade mark oppositions in New Zealand and internationally.
When not advising clients, Sue enjoys getting out on the water canoeing, in particular outrigger canoeing. Sue has a keen interest in following all sorts of different sports.
Sue’s areas of expertise are in-depth knowledge of trade marks, copyright, licensing, franchising, sponsorship, liquor and the hospitality industries, strategies relating to brand protection, brand creation and architecture, management of IP portfolios for small and large clients, licensing involving various forms of licenses for manufacture and sale of merchandise, knowledge and experience in IP Audits and Due Diligence.
Sue has had over 25 years' experience in commercial and intellectual property law.
Sue’s experience includes eight years as a Corporate Solicitor/Company Secretary for Lion Nathan Limited, and twenty years experience at Baldwins in all aspects of trade mark work. Including:
Auckland District Law Society
AWLA (Auckland Women’s Lawyers Association)
ANZSLA (Australia/New Zealand Sports Law Association)
INTA (International Trade Mark Association)
IPSANZ (Intellectual Property Society of Australia and New Zealand)
LES (Licensing Executives Society)
NZIPA (New Zealand Institute of Patent Attorneys) - Fellow
New Zealand Law Society
New Zealand Society of Notaries Inc
PTMG (Pharmaceutical Trade Mark Group)
2014-2015 INTA TOPC - Madrid System Subcommittee
2012-2013 INTA Famous and Well Known Marks committee
1986 Bachelor of Laws – Auckland University
|Best Lawyers, 2015Best Lawyers, 2014|
|ManagingIP Star, 2015ManagingIP Star, 2014|
|Who's Who Legal, 2015Who’s Who Legal, 2014|
|WTR 1000, 2015WTR 1000, 2014WTR 1000, 2013|