What should I do prior to using a trade mark?

The most important thing to do before you use a trade mark is to make sure that you are not infringing someone else’s rights. This can happen if your trade mark is the same as or similar to another trade mark and is used on identical or similar goods or services.  If the other trade mark is very well-known and used on unrelated goods or services, you could even be prevented from using your trade mark.

For these reasons, you should engage us to search the register and other directories of marks that are in use, before adopting a new trade mark. We will let you know as best we can, whether the new brand is available for use and registration as a trade mark.

We may also recommend that you register your trade mark as soon as possible.