What is understand franchising?

Franchising is essentially a business relationship where the owner of the business providing a product or service (franchisor) assigns to independent people or businesses (the franchisees) the right to market and distribute the franchisor’s goods or services.  There are a number of franchise business models.  However, the core features of a franchise are a continuing relationship where the franchisor provides a licensed privilege to do business, along with assistance to organised training, marketing and management in return for payment from the franchisee.   

If you would like further information about franchising, please contact a member of our team for an obligation-free discussion.   

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