Brazil: 121st member of the Madrid Union
Friday 19th July 2019
Article written by: Nadia Ormiston
Brazil has joined the Madrid Union and will come into force on 2 October 2019. The Madrid System now includes contracting parties from the world’s ten largest economies.
The Madrid System enables brand owners to file a single international application to seek trademark protection in multiple countries at once. This system streamlines the process of obtaining protection and maintaining trademark registrations.
As of 2 October 2019, brand owners seeking protection in this major market will be able to access the benefits of convenience and reduced costs of protecting brands in Brazil through filing via the Madrid System.
Since New Zealand joined the Madrid Union in 2012 the filing of international applications has been on a steady increase. The impact of having 121 countries in reach provides New Zealand businesses with a more streamlined and cost-effective option for brand protection abroad.
In 2018 exports to Brazil amounted to $90 million and imports of $114.8 million, accession to the Madrid Union will be welcomed by both New Zealand and Brazilian brand owners.