With increasing globalisation and the impact of FTAs, an IP strategy that fails to include New Zealand and Australia creates a serious gap which can be exploited by competitors.
New Zealand and Australia have traditionally been countries which have not featured prominently in the intellectual property strategies of intellectual property owners. This has been to the benefit of... Read more
The theme developed during the FICPI World Congress earlier this year revealed how many areas of intellectual property are presently in a state of imbalance.
The FICPI World Congress which took place in Paris this May, has been hailed as a major success. This was due in part to its splendid location and organisation, but also because of the importance... Read more