The Montana World of WearableArt™ Awards: Delivering Value

Saturday 18th October 2008

We all have ideas, that brain burst of inspiration that allows us to dream of what could be, but translating ideas into successful commercial ventures requires just a little more than a dream bubble. WOW began from humble beginnings but has since grown into a substantial brand and successful company though vision, belief and commitment.

The Montana World of WearableArt™ Awards show began its life as a promotion for a rural art gallery in Nelson in 1987. Since these small beginnings,  the awards have become an iconic event in the New Zealand arts calendar, the show’s fame has spread and entrants now come from all over the world to showcase their creations. Audience numbers have also grown from the hundreds to tens of thousands.

Baldwins Intellectual Property has proudly supported the Awards each year, as well as assisting WOW in protecting its intellectual property assets. When an initial idea grows into an original work such as the Montana World of WearableArt™ Awards, it is essential to put in place the right forms of intellectual property protection and then enforce these rights in order to maintain the originality of your product.
Gabrielle Hervey, CEO of WOW says “As The Montana World of WearableArt Awards Show is a truly unique event, we have gone to some lengths to ensure it has been protected by registering our trademarks in a number of different countries. Baldwins have worked along side WOW and we’ve appreciated, and respected their advice over a great many years.”



Sue Ironside, Partner and Chair person of Baldwins comments “Right from the very early and humble beginnings of WOW there was an understanding of how important it was to identify what intellectual property rights they had in such an amazing and truly unique event. Working with the WOW team on strategies around how to protect and enforce these rights is an invigorating, creative and intellectual challenge which we love. “








Congratulations this year goes to Ornitho Maia, Nadine Jaggi, Wellington for being awarded the 2008 Winner Montana Supreme WOW Award & Winner Air NZ Sth Pacific Section as well as the entire WOW team, designers and all those involved in delivering such a high value event. “A truly unique and wonderful experience” said Sue Ironside.

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