Baldwins Intellectual Property
Lucy is responsible for the development and implementation of day-to-day marketing activities at Baldwins.Lucy works closely with the marketing team, general manager and professional staff to develop and implement marketing activities across Baldwins’ three offices. She is also the primary contact for enquiries relating to Baldwins’ involvement in events, conferences, media, advertising and sponsorships.
Before joining Baldwins, Lucy completed a six-month internship and her Masters thesis in Stockholm, Sweden. She has a keen interest in entrepreneurship and business, and in particular, the role of IP management in business strategy.
Outside of the office, Lucy can be found on the netball court or catching up with friends over a good coffee.
- 2016 Master of BioScience Enterprise (Hons), University of Auckland
- 2014 Bachelor of Science (Biomedical Science), University of Auckland
Publications & Citations
"Business Models in the Employee Wellness Market", Lucy M. Forrester, Thesis submitted for the Degree of Masters of Bioscience Enterprise at the University of Auckland (2015)