Lucy Hudson

Lucy Hudson

Senior Associate | Auckland
Baldwins Law Limited

Lucy helps clients to protect their brands in New Zealand and overseas.

Lucy specialises in advising clients on the availability of new brands and whether they can be registered. She also helps clients to protect their brands through local and international trade mark registration. Lucy provides strategic advice and assistance in contentious matters, such as trade mark oppositions and revocation proceedings.

Lucy also advises clients on related intellectual property matters. This includes copyright advice and intellectual property related agreements, such as transfer, licence and co-existence agreements.

After starting her career as an intellectual property lawyer in the Baldwins Wellington office in 1998, Lucy spent two years working for a boutique intellectual property firm in London. During this time, she also worked as an in-house trade mark manager for a multinational drinks business.

Intellectual property is a key aspect of every business and Lucy enjoys working with a diverse range of clients from start-ups to multinational companies. She particularly enjoys helping each client obtain the best protection for their brands and related intellectual property.

Outside work, Lucy enjoys the arts, the great outdoors and spending time with family.

F: +64 9 373 2123


  • Searching and advising in relation to the creation of new brands
  • Trade mark registration
  • Trade mark oppositions and revocations
  • Contentious matters such as trade mark infringement, passing off and Fair Trading Act breaches
  • Copyright advice
  • IP related agreements such as transfer, license and co-existence agreements


  • NZIPA - New Zealand Institute of Patent Attorneys - Fellow
  • IPSANZ - Intellectual Property Society of Australia and New Zealand - Member
  • AWLA - Auckland Women Lawyers' Association – Member


  • Registered Patent Attorney (New Zealand and  Australia)
  • Barrister and Solicitor of the High Court of
    New Zealand
  • 1997 Bachelor of Laws, Victoria University of Wellington
  • 1996 Bachelor of Arts (French), Victoria University of Wellington

Awards & Recognition

Best Lawyers, 2016
Best Lawyers, 2015
Best Lawyers, 2014

Articles by Lucy Hudson