Penny Catley

“The proactive and knowledgeable Penny Catley inspires a lot of confidence when she’s on your side”; she is noted for her skill in negotiating brand franchising and licensing agreements - WTR 2015.

Penny Catley

Partner | Wellington
Baldwins Law Limited

Penny has over 25 years’ experience as a commercial intellectual property lawyer, advising on trade marks, copyright, trade secrets and related commercial agreements.

Penny is a commercial intellectual property lawyer in Australia and
New Zealand. She has practiced for more than 25 years and is a registered patent attorney in both countries.

Penny enjoys interacting with her local and international clients and getting to know their business issues. She is passionate about maximising the value of her clients’ intangible assets.

Penny has worked for clients in a number of industries including dairy, food and beverage, wine, education, fashion, energy and FMCG among others. She currently acts for successful local companies Z Energy and Westland Milk Products as well as international companies Harley-Davidson and Novartis, and Australian fashion designer Collette Dinnigan.

Before joining Baldwins, Penny worked for 11 years (four of those as a partner) at full-service law firm Kensington Swan, where she headed up the intellectual property team. Penny started her career at AJ Park.

Penny loves fashion and design and recently completed a beach house renovation project. She enjoys a “big, rich and buttery” Californian chardonnay and the network of colleagues and friends she has established around the world as a result of practicing in this field of the law.

F: +64 4 473 6712
Email: penny.catley@baldwins.com

Expertise

  • Trade marks and brand protection issues
  • Copyright and Fair Trading Act
  • Commercial agreements including franchising
  • Licensing, sale and purchase
  • Sale and transfer agreements
  • Due diligence and IP audits

Affiliations

  • NZIPA – New Zealand Institute of Patent Attorneys – Vice President
  • IPSANZ – Intellectual Property Society of Australia and New Zealand – Member
  • INTA - International Trademark Association - Member

Qualifications

  • Registered Patent Attorney (New Zealand and Australia)
  • Barrister & Solicitor of the High Court of New Zealand
  • 1998 Bachelor of Laws, Victoria University of Wellington

Awards & Recognition

AsiaLaw Leading Lawyers, 2016
AsiaLaw Leading Lawyers, 2015

Best Lawyers, 2015
Best Lawyers, 2014

ManagingIP Star, 2016
ManagingIP Star, 2015
ManagingIP Star, 2014

Recommended Lawyer, Legal 500 Asia Pacific 2016

Corporate Livewire Global Award Winner, 2015

World Trademark Review 1000, 2016
World Trademark Review 1000, 2015
World Trademark Review 1000, 2014
World Trademark Review 1000, 2013


Publications & Citations


Articles by Penny Catley