Penny Catley

"Head of trade marks Penny Catley is sought out by conglomerates and small and medium-sized enterprises (SMEs) alike in need of clairvoyant commercial counsel." - WTR 2017.

Penny Catley

Partner | Wellington
Baldwins Law Limited

Penny has over 25 years’ experience as a commercial intellectual property lawyer, advising on trade marks, copyright, trade secrets and related commercial agreements.

Penny is a commercial intellectual property lawyer in Australia and New Zealand. She has practiced for more than 25 years and is a registered patent attorney in both countries.

Penny enjoys interacting with her local and international clients and getting to know their business issues. She is passionate about maximising the value of her clients’ intangible assets.

Penny has worked for clients in a number of industries including dairy, food and beverage, wine, education, fashion, energy and FMCG among others. She currently acts for successful local companies Z Energy and Westland Milk Products as well as international companies Harley-Davidson and Novartis, and Australian fashion designer Collette Dinnigan.

Penny is the current President of the New Zealand Institute of Patent Attorneys (NZIPA). Before joining Baldwins, Penny worked for 11 years (four of those as a partner) at full-service law firm Kensington Swan, where she headed up the intellectual property team. Penny started her career at AJ Park.

Penny loves fashion and design and recently completed a beach house renovation project. She enjoys a “big, rich and buttery” Californian chardonnay and the network of colleagues and friends she has established around the world as a result of practicing in this field of the law.

F: +64 4 473 6712


  • Trade marks and brand protection issues
  • Copyright and Fair Trading Act
  • Commercial agreements including franchising
  • Licensing, sale and purchase
  • Sale and transfer agreements
  • Due diligence and IP audits


  • NZIPA – New Zealand Institute of Patent Attorneys – President
  • IPSANZ – Intellectual Property Society of Australia and New Zealand – Member
  • INTA - International Trademark Association - Member


  • Registered Patent Attorney (New Zealand and Australia)
  • Barrister & Solicitor of the High Court of New Zealand
  • 1989 Bachelor of Laws, Victoria University of Wellington

Awards & Recognition

Award #1

AsiaLaw Leading Lawyers, 2017
AsiaLaw Leading Lawyers, 2016
AsiaLaw Leading Lawyers, 2015

Award #2

Best Lawyers, 2015
Best Lawyers, 2014

Award #3

ManagingIP Star, 2016
ManagingIP Star, 2015
ManagingIP Star, 2014

Award #4

Recommended Lawyer, Legal 500 Asia Pacific 2018
Recommended Lawyer, Legal 500 Asia Pacific 2017
Recommended Lawyer, Legal 500 Asia Pacific 2016

Award #5

Corporate Livewire Global Award Winner, 2015

Award #6

World Trademark Review 1000, 2017
World Trademark Review 1000, 2016
World Trademark Review 1000, 2015
World Trademark Review 1000, 2014
World Trademark Review 1000, 2013

Award #7

World IP Review Leaders, Trade Marks, 2017

Publications & Citations

Articles by Penny Catley