Penny Catley

"Patrons of Wellington-based trademarks head Penny Catley are in “safe and capable hands”. “Approachable and highly efficient”, Catley possesses “deep knowledge and experience and impressive business acumen”." - WTR 2018.

Penny Catley

Partner | Wellington
Baldwins Law Limited English | 中文

Penny has over 25 years’ experience as a commercial intellectual property lawyer, advising on trade marks, copyright, trade secrets and related commercial agreements.

Penny is a commercial intellectual property lawyer in Australia and New Zealand. She has practiced for more than 25 years and is a registered patent attorney in both countries.

Penny enjoys interacting with her local and international clients and getting to know their business issues. She is passionate about maximising the value of her clients’ intangible assets.

Penny has worked for clients in a number of industries including dairy, food and beverage, wine, education, fashion, energy and FMCG among others. She currently acts for successful local companies Z Energy and Westland Milk Products as well as international companies Harley-Davidson and Novartis, and Australian fashion designer Collette Dinnigan.

Penny is the current President of the New Zealand Institute of Patent Attorneys (NZIPA). Before joining Baldwins, Penny worked for 11 years (four of those as a partner) at full-service law firm Kensington Swan, where she headed up the intellectual property team. Penny started her career at AJ Park.

Penny loves fashion and design and recently completed a beach house renovation project. She enjoys a “big, rich and buttery” Californian chardonnay and the network of colleagues and friends she has established around the world as a result of practicing in this field of the law.

Penny拥有超过25年的商业知识产权律师经验,为客户提供商标、版权、商业秘密及商业协议相关的法律服务。

Penny是澳大利亚和新西兰的一名商业知识产权律师。她已经执业超过25年,是两国的注册专利律师。

Penny喜欢与当地和国际客户打交道,了解他们的业务。她热衷于最大化客户无形资产的价值。

Penny为多个行业的客户提供服务,包括乳制品、食品饮料、葡萄酒、教育、时尚、能源和快速消费品等。目前,她代理的客户包括新西兰本地成功企业Z Energy、Westland Milk Products,跨国公司Harley-Davidson、Novartis以及澳大利亚时装设计师Collette Dinnigan等。

Penny是新西兰专利律师协会(NZIPA) 的现任主席。在加入Baldwins之前,Penny在综合律师事务所Kensington Swan工作了11年(其中4年是合伙人),负责知识产权团队。Penny在AJ Park开始了她的职业生涯。

Penny热爱时尚和设计,最近完成了一个海滨别墅的翻新项目。她喜欢“巨大、丰富、醇厚”的加州霞多丽葡萄酒以及她在这个法律领域的执业所建立的世界各地的同事和朋友社会关系网络。

F: +64 4 473 6712
Email: penny.catley@baldwins.com

Expertise

  • Trade marks and brand protection issues
  • Copyright and Fair Trading Act
  • Commercial agreements including franchising
  • Licensing, sale and purchase
  • Sale and transfer agreements
  • Due diligence and IP audits

Affiliations

  • NZIPA – New Zealand Institute of Patent Attorneys – President
  • IPSANZ – Intellectual Property Society of Australia and New Zealand – Member
  • INTA - International Trademark Association - Member

Qualifications

  • Registered Patent Attorney (New Zealand and Australia)
  • Trade Mark Attorney (New Zealand and Australia)
  • Barrister & Solicitor of the High Court of New Zealand
  • 1989 Bachelor of Laws, Victoria University of Wellington

Awards & Recognition

Award #1

AsiaLaw Leading Lawyers, 2018
AsiaLaw Leading Lawyers, 2017
AsiaLaw Leading Lawyers, 2016
AsiaLaw Leading Lawyers, 2015

Award #2

Best Lawyers, 2015
Best Lawyers, 2014

Award #3

ManagingIP Star, 2018/19
ManagingIP Star, 2017
ManagingIP Star, 2016
ManagingIP Star, 2015
ManagingIP Star, 2014

Award #4

Recommended Lawyer, Legal 500 Asia Pacific 2018
Recommended Lawyer, Legal 500 Asia Pacific 2017
Recommended Lawyer, Legal 500 Asia Pacific 2016

Award #5

Corporate Livewire Global Award Winner, 2015

Award #6

World Trademark Review 1000, 2017
World Trademark Review 1000, 2016
World Trademark Review 1000, 2015
World Trademark Review 1000, 2014
World Trademark Review 1000, 2013

Award #7

World IP Review Leaders, Trade Marks, 2018
World IP Review Leaders, Trade Marks, 2017


Publications & Citations


Articles by Penny Catley