Shelley Rowland

"Shelley has a very strong knowledge in all areas of New Zealand patent law. She has consistently provided valuable advice, and sought ways to aid us in the development of our IP portfolio" – Managing IP, 2015

Shelley Rowland

Consultant | Auckland

Shelley works with clients to obtain patent protection for their new innovations.

Shelley’s experience spans advising clients on intellectual property policy and strategy, securing protection for new innovations, managing IP portfolios, challenges to the validity of patent applications and advising on intellectual property infringement matters. She has particular expertise in molecular biology, biochemistry, genetics and immunology. Her clients operate in a broad range of industries, including clean technology, agriculture, horticulture, human and animal health, and pharmaceuticals.

Before she became a patent attorney, Shelley conducted medical research at the University of Auckland Medical School, which focussed on the molecular aspects of multiple sclerosis. Her earlier MSc research looked at the molecular and genetic aspects of a human neurological disorder (Adrenoleukodystrophy). Through this work she developed a diagnostic test for the disorder, which piqued an interest in intellectual property.

Shelley has a particular interest in working with clients to ensure their intellectual property policy and strategy aligns with their commercial goals. She has an Master of Management degree, which focussed on new ventures and the entrepreneurial process. In her spare time, Shelley enjoys the outdoors and competes in a variety of swimming events. She has been a New Zealand record holder in butterfly.

Shelley is a past partner of the firm and became a consultant at Baldwins in April 2015.

F: +64 9 373 2123


  • IP policy and strategy
  • IP portfolio management
  • Patent filing and examination
  • Patent oppositions and revocations
  • Biotechnology, genetics, physiology
  • Human and animal health including pharmaceuticals, biologics, nutraceuticals, diagnostics
  • Agriculture/horticulture
  • Clean technology


  • NZIPA – New Zealand Institute of Patent Attorneys – Fellow
  • IPTA – Institute of Patent and Trade Mark Attorneys of Australia - Member
  • NZBIO – New Zealand Biotechnology - Member
  • BGS - Beta Gamma Sigma - Member


  • Registered Patent Attorney (New Zealand and Australia)
  • 2009 Master of Management, University of Auckland
  • 1995 Master of Science (1st Class Hons), University of Auckland
  • 1992 Bachelor of Science, University of Auckland

Awards & Recognition

AsiaLaw Leading Lawyers 2016
AsiaLaw Leading Lawyers 2015
AsiaLaw Leading Lawyers 2014

Best Lawyers in New Zealand 2017
Best Lawyers in New Zealand 2016
Best Lawyers in New Zealand 2015
Best Lawyers in New Zealand 2014
Best Lawyers in New Zealand 2013

ManagingIP Star, 2014
ManagingIP Star, 2012

Articles by Shelley Rowland

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