Baldwins Law Limited
Sophie enables clients to harness their valuable intellectual property, particularly in contentious trade mark, copyright and unfair competition matters.
Sophie assists clients with the strategic management of their intellectual property. She specialises in the application of intellectual property in business, particularly in contentious trade mark and branding related matters in New Zealand and internationally.
Sophie is qualified in law, majoring in intellectual property and in the arts, majoring in psychology and linguistics. Her specialist expertise in linguistics has enabled her to handle some landmark matters of phonetic branding, and similar novel protection and enforcement methods, on behalf of Baldwins’ clients.
Sophie believes that intellectual property is integral to all business. She enjoys working with clients across a varied range of industries, from building and construction to food/wine and packaging technology, to enhance their intellectual property assets.
In her leisure time, Sophie enjoys food and wine, spending time with family, skiing, travel, shopping, aesthetics, and even hands-on-tools in building and construction.
- Strategic and contentious IP matters
- Freedom to operate investigations and advice
- Offensive/defensive brand and related intellectual property strategies
- Copyright and unfair competition advice
- Realisation and business implementation of IP
- Parallel importation
- IP portfolio management
- Barrister and Solicitor of the High Court of
- 2002 Bachelor of Arts (Psychology, Linguistics) / Bachelor of Laws (conjoint), University of Auckland
Articles by Sophie Thoreau
- 18 09 2017Hidden advertising practices finally exposed
- 07 09 2017Intellectual property rights and the sharing economy
- 22 08 2017Alleged wine fraud highlights importance of brand protection for New Zealand’s wine industry
- 07 04 2017Fee reductions for Chinese trade mark matters and what this means for protecting your brand
- 27 03 2017Children and young people’s advertising code released by the Advertising Standards Authority
- 14 03 2017India’s Intellectual Property Office updates trade mark rules in March 2017
- 01 03 2017Domain names: the foundation of online business
- 06 04 2016Kiddee Case allowed to ‘ride-on’ despite Trunki Community Registered Design
- 03 03 2016A closer look at the European Community Trade Mark reform
- 01 03 2016Unified Trade Mark Law in the Gulf Cooperation Council (GCC)
- 12 02 2016Reform to European Community Trade Mark Regulations
- 10 06 2015Breaking with Tradition: Japan opens the gates to new types of Trade Mark
- 18 04 2015Laying in to ‘Layout’: the dangers of unregistered and non-distinctive branding
- 27 02 2015Free-riding doesn’t pay: Coca-Cola successfully appeals trade mark case
- 05 12 2014Non-Traditional Trade Marks…how far is too far?
- 28 11 2014The Nexus between Technology and Privacy
- 12 11 2014Toppa takes top spot but Trumpet still Tip Top - successful branding that lasts the distance
- 30 10 2014Release of new gTLDs uncorks a wave of criticism
- 25 08 2014Marketing Claims: Your Obligations
- 13 05 2014Is it Really Black & White?
- 08 04 2014China’s New Trade Mark Law Leaps into Action as a Major Change?
- 13 03 2013Fragrant Rice Wins GI Status in EU
- 13 11 2012Return to the House for Natural Health Products Bill