Sophie Thoreau

Sophie Thoreau

Senior Associate | Auckland
Baldwins Law Limited

Sophie enables clients to harness their valuable intellectual property, particularly in contentious trade mark, copyright and unfair competition matters.

Sophie assists clients with the strategic management of their intellectual property. She specialises in the application of intellectual property in business, particularly in contentious trade mark and branding related matters in New Zealand and internationally.

Sophie is qualified in law, majoring in intellectual property and in the arts, majoring in psychology and linguistics. Her specialist expertise in linguistics has enabled her to handle some landmark matters of phonetic branding, and similar novel protection and enforcement methods, on behalf of Baldwins’ clients.

Sophie believes that intellectual property is integral to all business. She enjoys working with clients across a varied range of industries, from building and construction to food/wine and packaging technology, to enhance their intellectual property assets.

In her leisure time, Sophie enjoys food and wine, spending time with family, skiing, travel, shopping, aesthetics, and even hands-on-tools in building and construction.

F: +64 9 373 2123


  • Strategic and contentious IP matters
  • Freedom to operate investigations and advice
  • Offensive/defensive brand and related intellectual property strategies
  • Copyright and unfair competition advice
  • Realisation and business implementation of IP
  • Parallel importation
  • IP portfolio management


  • NZIPA - New Zealand Institute of Patent Attorneys - Student Member
  • IPSANZ - The Intellectual Property Society of New Zealand and Australia - Member
  • AWLA - Auckland Women Lawyers' Association - Member
  • ADLS - Auckland District Law Society - Committee Member


  • Barrister and Solicitor of the High Court of
    New Zealand
  • 2002 Bachelor of Arts (Psychology, Linguistics) / Bachelor of Laws (conjoint), University of Auckland

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