Taking WOW® to the World


Since its debut in 1987 as a small one-night show in rural Nelson, World of WearableArt™ has grown to include an internationally recognised design competition, awards show, museum and travelling exhibition. For more than 20 years, Baldwins has been right behind it to ensure its intellectual property protection. Here’s how WOW took its ideas from small beginnings to the global stage.


Thinking of taking your IP to the world? Our free e-book covers all you need to know about protecting your IP globally. Click here to download.