Commercial

Creative and innovative thinking are essential tools for business success. However, to effectively commercialise your innovation you must also develop a business plan that protects your commercial assets and promotes growth.

Transform innovation into revenue


Our commercial advice can help you develop a business strategy that identifies innovative ideas in their infancy and a business structure that mirrors your intellectual property strategy. We can also help you choose a revenue generating or commercialisation model that suits your circumstances, business capabilities, understanding of the market and ability to generate finance.

Access a team of cross-specialty experts


Our experts have extensive experience in:
 

  • advising clients how to commercialise their intellectual property;
  • preparing and reviewing intellectual property agreements;
  • negotiating agreements relating to intellectual property; and
  • resolving intellectual property disputes.
     

If you have a great idea but are not sure how to make money out of it or you have invested in intellectual property that is gathering dust, speak with one of our commercial specialists today.

Meet our experts

  • Sean Brogan
    Head of Commercial, Auckland

  • +64 9 359 7715
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  • Penny Catley
    Partner, Wellington

  • +64 4 910 6505
  • +64 21 660 645
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  • Deborah Kessell-Haak
    Senior Associate, Wellington

  • +64 4 471 6884
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