IP strategy

A well planned intellectual property strategy can minimise your business risks, maintaining and enhancing your competitive advantage. Our experts will provide you with pragmatic, clear and commercially sound advice.

An effective strategy is critical to success


An effective intellectual property strategy will help your business avoid the risk of misusing or losing valuable intellectual property. It will also help you maintain and enhance your competitive advantage. You should be regularly considering the relevance of your intellectual property to the business, and ensuring it is well aligned with your business plan and other commercial objectives.

Expert assistance to achieve your goals


To help you achieve your goals, we can conduct a strategic review of your business and provide clear recommendations that can be readily implemented. This will help ensure:
 

  • you own your intellectual property (or have appropriate rights to use it);
  • your assets are properly protected;
  • your financial and other resources are efficiently used; and
  • you are not losing ground to your competitors.
     

Having a clear intellectual property strategy is important for any business, but particularly so if you are:
 

  • trying to enter new markets or expand your product range;
  • attracting investment;
  • selling your business or;
  • buying a business.
     

We will work closely with you to ensure your intellectual property strategy aligns with your business plan. To find out more, please call us today.

Meet our experts

  • Sean Brogan
    Head of Commercial, Auckland

  • +64 9 359 7715
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  • Penny Catley
    Partner, Wellington

  • +64 4 910 6505
  • +64 21 660 645
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  • Deborah Kessell-Haak
    Senior Associate, Wellington

  • +64 4 471 6884
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