International Registration (Madrid Protocol)

International Trade Mark Registration is the process where you register your trade mark abroad and obtain protection in one or more countries in a single application.

Trade marks can be registered internationally in two different ways:

•    Filing an international application that designates multiple countries via the Madrid Protocol
•    Filing national applications in each desired country.

One application to cover multiple countries

The Madrid Protocol provides for a centralised application process whereby one international registration can be filed in up to 100 countries. Current member countries include most of New Zealand’s main trading partners, such as Australia, the United States, European Community, China and South Korea.

The benefits of this method include:

•    one filing in English;
•    one set of fees;
•    one place to maintain your application; and
•    one global renewal date.

Applications filed under the Protocol follow a streamlined process. After filing, the intellectual property offices of each designated country will examine the application applying respective trade mark law and practice. Unless objections are raised, it is not be necessary to appoint local attorneys, which will avoid the associated costs. 

National applications

Filing nationally involves instructing local attorneys based in each country of interest.

The national registration system provides businesses with an alternative route for securing trade mark protection in overseas markets without filing an international application via the Madrid Protocol. 

Experience ensures the best approach for your business

Baldwins has extensive experience in securing international registrations for our clients both as national applications and via the Madrid Protocol. Our trade mark teams will help you develop an approach that best fits your brand(s) and business. Talk to us today to see if an international registration is right for you.

Our experts

  • Penny Catley

  • phone
  • phonelink_ring+64 21 660 645
  • mail_outline.(JavaScript must be enabled to view this email address)
  • Chris Ross
    Senior Associate, Wellington

  • phone+64 4 494 9623
  • phonelink_ring+64 21 737 758
  • mail_outline.(JavaScript must be enabled to view this email address)


Download our Madrid Protocol information sheet: