Trade mark searching

Conducting a trade mark search is an invaluable first step to take when adopting a new brand. It’s about setting off on the right foot.

Baldwins stands out among Australasian intellectual property firms as having an expert in-house team solely dedicated to in-depth searching of both the marketplace and official registers. Trade mark searches will provide you with valuable background information enabling more confident decision making.

Trade mark availability searches - a confident foundation


Before adopting a new trade mark, we recommend that you ask us to undertake a professional trade mark availability search. This will help reduce the risk that you will infringe a third party’s rights and confirm whether the trade mark you have chosen is available for your exclusive use and registration. A availability search will also help identify and pre-empt serious obstacles that may arise during the course of registration.

Watching services - informed decision making


Trade mark watching services will enhance your intellectual property strategy. You’ll stay abreast of your competitors by monitoring their trade mark activity. Our watch services will also keep you informed of industry developments and provide you with early warning of potentially troublesome trade marks.

Designed for your needs


Our searching services include:
 

  • pre-brief searches prior to engaging marketing agencies;
  • brand boundary searches;
  • freedom to market searches / infringement searches;
  • trade mark availability searches;
  • trade mark owner searches;
  • marketplace / product and common law searches and research; and
  • trade mark / third party watching searches.
     

Our search and watch services will be tailored to meet your needs. Talk to our team today to find the package of searching services best suited for you. 

Our experts

  • Sue Ironside
    Partner, Auckland

  • +64 9 359 7720
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  • Penny Catley
    Partner, Wellington

  • +64 4 910 6505
  • +64 21 660 645
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  • Angela Searle
    Partner, Christchurch

  • +64 3 312 0934
  • +64 21 312 925
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